Nossa visão

With the world as our stage, we jam to create unconventional hospitality projects that prioritise character over perfection—places, objects and people that feel real. Atmospheres that inspire you to put down your phone and start a chat with the stranger next to you.

We’re really keen on environmental and social care, so you’ll find that a stay here differs from your usual hotel stay—like the materials we use, the team we work with, the produce we serve, the events we throw, the people we welcome…

Our hotels tend to hit a little different. They’re unconventional because we're not conventional hoteliers. We work as a collective—uniting engineers, designers, makers, environmentalists, chefs and other experts in their own fields. Together, we bring each JAM to life in a participatory way, with radical care for people and the planet. It’s a little harder and slower that way, but it’s so much more special.